Every industry has trouble hiring. Talent Acquisition is top of the list of Human Resource challenges this year due to the Great Resignation. Competitive wages and benefit packages are only the beginning. In order to set your organization apart, companies have to dig deeper to create one-of-a-kind experiences that give employees a sense of purpose.
Developing your employer brand is essential in attracting candidates to your organization. While creating an employer brand, employers do not need to focus on pleasing everyone inside or outside the organization. The best advice is to narrow your focus on the most valued elements that set your company apart from the rest and build your brand based on these elements. You don't want to appeal to every candidate in the market. You want to appeal to candidates that align with your values and mission.
How do you establish an employer brand?
First things first, you have to establish an employer brand before you can promote it. Start by identifying the values, mission, and vision of the company. Ask questions such as, "What do we stand for? Where are we going? What is important to us as a company?" These questions will start to lead you down the right path.
Next, assess your company culture to see if it aligns with your values, mission, and vision. If it does, great! You are on the right track. If it doesn't, you need to see where you can fill in the gaps. Set goals to track your progress along the way.
Finally, once everything is aligned, you must encourage employees to incorporate your values into their work and life. They are the face of your company and will help attract the right talent to your door. Creating a recognizable and trusting company culture will help you attract and retain the best talent!
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